I don’t know what is bigger news—Martha Stewart launching a cookie iPad app or her show will start having a regular twitter section for some of her live shows. Sixteen food/baking twitterers were invited to come tweet the show for Martha Stewart and leverage our followers’ engagement. It was an exciting show because the cookie iPad app is supercool, so tweeting using the hashtag #marthastweets was fun. Event television is great for live-tweeting, but it only works when the event is exciting and/or newsworthy. I hope #MarthasTweets will be used judiciously. To paraphase [clumsily] Jon Stewart–”If we hashtag everything, we hear nothing”.