Yesterday, I went to an insightful Social Media Week at the office of 360i. Beth Reilly, Digital & Social Marketing Lead at Kraft Foods and Sarah Hofstetter, President of 360i, led a session on “How Oreo is Using Social to Celebrate 100 Years of Brand Love.” Oreo has over 24 million Facebook likes and they engage daily with their Facebook community.  The page features a member of the community’s birthday every day as part of their centennial celebration which will be in March.  They also encourage people to share #oreomoments on the Facebook page.  It is interesting how Oreo draws upon both nostalgia and innovation to build interest in the brand. Here’s some of my tweets from the event.

Find conversations about brand that are happening outside branded sm to your brand’s community to stimulate more engagement. #smworeo — Nichelle Stephens (@niche) February 14, 2012

.@oreo social media efforts has lead to 2.5M earned impressions so social media does help earned media. #smworeo — Nichelle Stephens (@niche) February 14, 2012

.@oreo built a platform for brand love that is agnostic of social media channel- across platform. #oreomoments #smworeo — Nichelle Stephens (@niche) February 14, 2012

RT @Spilleigh: “Social media is a conversation, not a one night stand” #SMWNYC #SMWOreo

— Liz Dennebaum (@LizelleD) February 14, 2012