Cupcake Quotes; Or How To Make The Same Thing Sound Fresh
By Niche
Back in 2006, I was quoted in a Pittsburgh Post Gazette about cupcakes, and I said, “It’s very happy food”.
Today I am quoted in the Miami Herald and I said, “Cupcakes are not a fad or trend because people relate cupcakes to happiness — happiness is not a fad.”
I didn’t realize until I read the latest quote that I basically said the same thing twice, but in a different way. In the almost seven years of blogging about cupcakes, I have been defending their existence as if my life depended on it. In a way, it does. I’m like a cupcake lobbyist. More and more, I realize that bakery owners across the country have to defend cupcakes to bank loan officers, journalists, publicists, foodies, friends and family. There’s so much evidence that cupcakes are here to stay, but if you don’t get it that’s fine. That just means more cupcakes for the ones who do. BTW, if you do love cupcakes, come on the Cupcake Cruise next August. It’s gonna be a blast.
Brooklyn, We Blog Hard
By Niche
Tonight was the #bkblogs event at The Bell House. It was like SXSW but only if it was constrained to the block of 7th Street between 3rd and 2nd Streets in Brooklyn. There was music. There were lobster rolls and shrimp rolls by Red Hook Lobster Pound. There were tech start-ups, bloggers, tumblrs, twitterers, blog-to-book authors and such. There were cupcakes by Robicellis.
Tonight, I met Bourgie Interrupted, @laurenthedark, Jean from Swee10.com Chermelle from Off Manhattan and Wendy Todd. I mentioned these five ladies because they are Black women in Tech that I am meeting for the first time. The Boy thinks I know everyone in Brooklyn who has a URL, so it was especially nice to met new people doing cool stuff. I love meeting “The Other Brown Girl” in the room, so feel free to come up to me at any event and say “hello”.
It was super sweet to see Chris from The Skint, Brian Fairbanks, Blondie and Brownie, STFU Parents, AmyBlogsChow, Emily Hanhan, Amber Marlow Blatt of HeyBrooklyn, Anita of Brooklyn By Bike, Eric from Garden Fork, Rob Blatt of IMDBoner, Melissa of ForkThis, Hagan of Wandering Foodie, Erik of Fancy Fast Food, Lilit of Save The Assistants, Clay of Midtown Lunch, Brenda of Chaos Theory, Only The Blog Knows Brooklyn, Brianna of Unemployed Brooklyn and anyone else I forgot to mention.
Thanks to Fucked in Park Slope, Brokelyn and Brooklyn Based for putting this event together.
Related: Check out Fucked in Park Slope’s recap.
Recommendations: Durrow, Mac Bar, Work It Brooklyn
By Niche

READ: I highly recommend reading Heidi Durrow’s debut novel, The Girl who Fell From The Sky. The story is one part mystery, one part coming of age and one part race/identity politics. I went to see Heidi read at McNally Jackson tonight, and she did something I think all authors should do at their readings. Instead of reading from the actual book where the print is small and you have to fumble with the pages, print out the selection you will read on regular size paper. It is so much better.
EAT: I have been to S’Mac and wasn’t that impressed, but tonight I stopped in Mac Bar, and I loved it. [No, it doesn't have anything to do with Apple.] Mac Bar is a place that serves only macaroni and cheese dishes. I ordered the Mayan Chipotle after asking the girl working behind the counter which one should I get. It was spicy, cheesy and filling.
GO: The next time Work It Brooklyn happens, you should go. It was fun to meet creative people during cool things like Chris Willets from the skint, burlesque artist Gigi La Femme, jewelry designer Megan Issacs, florist Kathleen Hyppolite and LaShunda Davis, owner of ‘Cure, a beauty bar.
Cinnabon Cinnacake
By Niche
I’m here in Seattle Washington to preview Cinnabon’s new line of cupcakes. I will write a full post when I get back home to Brooklyn, but wanted to post one mouthwatering, drool-worthy picture.
Niche List For the First Week of Twenty Ten.
By Niche

Happy New Year! Happy Twenty-Ten! January is already jam-packed.
Jan 5. Six-Word Memoir Reading and Book Party at Word. FREE
Jan 8. Splurge. New monthly comedy show hosted by Carolyn Castiglia. Happy Ending. FREE
Jan 9. Wedding Crashers. A fun, alt-hipster bridal expo hosted by Brooklyn Based. The Bell House. $20.00 – $40.0
On deck for next week
Jan 13. How To Run a Successful Cupcake Business. $15
PS. new favorite word- “adorkable”
Cupcake Tea and More…
By Niche
Sunday, I went to cupcake tea at the Ritz Carlton.
Last night’s Mad Men episode was great!
Going to Finovate tmro.
Have you checked out Pepsi We Inspire?
The Week In Links (World Record, Going Home)
By Niche
It’s Sunday, and I can’t wait until the season premiere of “Mad Men”. I just ate homemade pound cake with butter pecan ice cream at my parent’s house. When I get back to NYC, I am going to work on losing weight and making lifestyle changes to get rid of my spare tire. But first, I am going to recap all the food I ate this week.
Saturday, I went to Birmingham for a big family fish fry. My dad and uncle fried fish (tilapia and whitening) as well as shrimp. It was delicious.
Friday, I had a little sweetup at Sweet Pockets in Atlanta, and I really enjoyed our small group. My mom and her friends came.
Rachel, Nora and I set a world record building the longest cupcake kebab for URDB. BTW, I highly recommend watching Food Party, Thu Tran’s show on IFC. She’s hilarious.
The Week In Links: Jesus Camp, Art Openings, Cupcakes
By Niche
Tuesday, I went to The Bell House for the very first time. Brooklyn Based just started a new film series, Drinks on the Doc where they will show indie documentaries. The first one was “Jesus Camp” which is a very scary movie.
Wednesday, I bought some fly Vans sneakers.
Thursday, I check out some art in Chelsea, Sophie Calle at Paula Cooper and the Objects of Desire at Anna Kustera.
Friday, I did some co-working at Treehouse and later I went to CupcakeCampNYC.
Saturday, the boy and I went to Beer Table and got tipsy from fancy beers.
Sunday, I made macaroni and cheese for two Easter brunches.
The Week In Links Ending March 6 (Yellow Cake, Cupcakes)
By Niche
Donkey Party at Fountain Art Fair, originally uploaded by nichellest.
I missed last week’s post. I am a busy procrastinator.
Erin and Her Cello played at Rockwood Music Hall on Monday. Tom Zoellner read from his new book, “Uranium:War, Energy, and the Rock That Shaped the World” on Thursday at McNally Jackson.
Saturday, I had delicious spinach pizza at Toby’s Public House.
Today, I went to the Fountain Art Fair at Pier 66 and saw this cool installation, The Donkey Party” by Gregory Habenry. Pictured above are cupcakes from Greg’s installation. My new client, Glowlab, a cool art gallery in Soho, had some of their artists’ work at Fountain as well.
Kelly Ripa, RKB and Me
By Niche
Kelly Ripa & Electrolux, originally uploaded by Stacie Joy for CTTC.
Yesterday, I attended a fun Electrolux press event. Kelly Ripa, the Electrolux spokeswoman, introduced their Valentine’s Day promotion where you can send a virtual cupcake to your sweetheart and Electrolux will donate $1 to ovarian cancer research. There are also auctioning off a Red Hot washer/dryer on Ebay.
The bidding on the “Red Hot Red†kitchen – which includes a built-in range, dishwasher, refrigerator and microwave – starts Wednesday, February 11th at 3 p.m. EST and lasts until 3 p.m. EST on Wednesday, February 18th. All proceeds of the charity auction benefit the OCRF as part of Electrolux’s commitment to help this worthy cause.
Cupcakes Take the Cake Immortalized
By Niche
I love Cupcakes Take the Cake, originally uploaded by cakespy.
Oh I so love this. Jessie Oleson from Cake Spy drew this lovely picture of us cupcake bloggers as an early 4th anniversary present. The Cupcakes Take The Cake anniversary party will Thursday, December 4 at White Rabbit. There will be raffle prizes and cupcakes!
The Week In Links Ending Friday, November 14
By Niche
Monday: Birthday Party for RKB at Ethiopian Restaurant, Awash. There were cupcakes, too.
Tuesday: New York Tech Meetup at IAC. Check out Glue and MixedInk.
Wednesday: Brooklyn Hilary’s birthday/going away party, CITY magazine event and Red Cup Tweetup at Starbucks.
Thursday: Media Meshing.
Tonight: Sex Blogger Calendar Party and Matt’s Birthday party.
Favorite expression (via Ugly Betty) “You’re a snow day”.







September 19th, 2011







