Press
By Niche
October 25, 2011 Mentioned in Brooklyn Paper for winning the 2011 Casserole Crazy
September 19, 2011 Quoted in Miami Herald, “Sweet success for expanding PopsyCakes Co.”
March 22, 2011 Entrepreneur. Quoted in article about Marlo Scott and her cupcake business Sweet Revenge.
Jan 25, 2011 Newsday. Quoted about my speaking about social media at the Social Media Club of Long Island.
July 21, 2010 Red Rover Style. Interview of me talking about social media.
July 9, 2010 The Greenlight Project on BlogTalk Radio [AUDIO]
July 6, 2010 Akron Beacon Journal Sweet On Cupcakes
June 18, 2010 Atlanta Post Behind the Click: Nichelle Stephens
June 1, 2010 HeraldNet Cupcake craze arrives in Snohomish County.
May 24, 2010 Inc. Magazine “Best Industries to Start and Grow a Business, 2010: Bakeries and Baked Goods”
April 21, 2010 Mashable.com “8 Social Media Strategies to Engage Multicultural Consumers”
April 5, 2010 CNN “Is Foursquare the New Twitter?”
March 16, 2010 ABC News “5 Social Media Secrets to Saving Money”
March 15, 2010 IFC “Digital Afterlife” (video)
March 15, 2010 Detroit News “Nostalgic Cupcake Craze is Prepared for Long Stay” (free link not available)
March 5, 2010 Austin Chronicle “Technology, Take Us Away”
June 30, 2009 New York Times “Not So Slick, but Still Tasty”
June 3, 2009 Los Angeles Times “The Cupcakes Abides”
July 12, 2008 New York Daily News “Frugal fashion: New Yorkers learn to look good for a lot less”
May 5, 2007 New York Times “When The Entrepreneur Has Two Faces“
