When I spotted this U-Haul van in Park Slope on Sunday, I just had to snap a photo. There was a young couple unloading their stuff from the van as it looked like they are moving in.  Later I googled and found this on U-Haul’s site. U-Haul is commemorating the Underground Railroad’s history in Canada.  It appears that the campaign started in August 2009.

The story of the Underground Railroad is one of individual sacrifice and heroism among the enslaved, and the people helping them gain freedom. Abolishing slavery decades earlier than the U.S., Canada became a haven for enslaved people seeking freedom. “Conductors” such as the Reverend Josiah Henson and Harriet Tubman assisted many aboard the Underground Railroad, and more than 40,000 fugitives made it to Canada, the Promised Land.

In fact, this Underground Railroad graphic series is a part of U-Haul’s “Super Graphics”.  U-Haul trucks and vans can have anything from birds to flowers on the side. It’s kinda like a moving postage stamp.

Why I am writing about this?  Since becoming editor of Pepsi We Inspire, I am looking for examples of how major brands are connecting to African American market. In this instance it is the African Canadian market. It’s good to remember our history.  BTW, I hope that the Canadians who just moved to Brooklyn enjoy their new home.